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Finding Suitable Brides and Grooms as life partners within the community will preserve our tradition and culture. Practice of girl child foeticide and infanticide at some stage has worsened the situation and many boys are now forced to remain bachelors or seek life partners from other communities. Added to this problem, some of us are rigid about sub-sects and this is further aggravating the situation.

Marriages were said to happen in heaven in the past, but in this current technological world, this saying has to be rewritten as:

Marriages are made on the internet!

Well, yes, this is the ironic world we are in today, where the old mainframe computers have shrunk into our palms in the form of smart phones and tablets, yet more powerful than ever.

The future of this technology is almost unimaginable. In the past decade or so, we have seen men and women being matched from one corner of the world to another with the power of the internet. The horizon of marriages was redrawn rapidly, and we have seen total strangers meeting with each other and finally ending up in a happy wedlock. This was an amazing change of culture for our Indian families. This matchmaking was not possible before the internet era, except for some love marriages that happened through conventional pen-pal friendships.While we are certainly here to embrace matchmaking through the internet, we have to also take notice that, of late, this method is being exploited by some profit-oriented organizations to make as much money as possible out of those who would like to get married through an internet-based matchmaking process. If we look at the pricing model of any famous matrimony websites today, we can quickly see that the model is structured in such a way as to squeeze maximum profit before anyone can even find their best match. In early 2000,we were allowed to call unlimited phone numbers and send unlimited emails till we found our best match; however, now this flexible model is rarely seen, even in a new matrimony start-up.

The present models would rather limit the number of calls or emails that you can send for the price you pay. This means that if you need to broaden your search, you need to pay more! We are afraid of the kind of social problems that this will lead to, because in order to save money, there can be cases where the prospective bride or groom will rush to finalize their partners instead of doing a thorough search to find the right one. Such compromises will lead to greater post-marriage problems, all stemming from these profit-oriented business models!

Being a senior journalist observed choosing a bride/bridegroom is a burning problem in all communities,by taking advantage this so many commercial organisations and mediators making cash in very high range.

To minimize the cost and troubles we are creating a platform to individuals to put their daughter/son profiles and select the suitable match just paying only user charges which is un-comparable with any others.


Senior Journalist

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